Future Proofing Your Business With Better Cash-flow Management
Surviving these challenging times is all about cash flow. Cash is the "life blood" that keeps a business operating and, put simply, if cash dries up, then the business fails.
Failure to properly plan cash flow is one of the leading causes of small business failures. Ninety percent of business failures are the result of poor cash flow and, according to Dun and Bradstreet, firms are now waiting an average of 55.8 days to receive payment. This means that companies are being denied access to their own funds for almost four weeks longer than the standard term.
Many companies that survived the Global Financial Crisis have three things in common: strong cash flow, low debt and strategic risk management.
More importantly – many companies with strong cash management actually grew in the tough financial climate we have just experienced. Companies with good cash flow and low debt are more likely to gain loans from banks and credit providers. This, in turn, allows them to pursue new market opportunities, ride out a drop in sales revenue and acquire new customers from weaker competitors.
A common mistake made by business owners make is to lose touch with the flow of capital going in and coming out of their companies. As a result, they fail to foresee and thus respond to a temporary cash shortage. So how does a business ensure it maintains a strong cash flow at all times?
How to successfully manage credit risk:
Managers should regularly review customers’ credit ratings. Check for changes such as increased levels of debt collection activity or legal action against your debtor. Regular credit checks provide an overview of the financial health of existing and prospective customers. Credit checks also help managers make an informed decision about the extension of credit, particularly for clients placing large orders.
Remember - bad payers reduce business cash flow, draining the funds required for the day-to-day running of operations.
How to manage debtors and increase cash flow at the same time:
It is crucial to have a strong accounts receivable process. This means having the appropriate terms and conditions approved and signed by customers from the outset.
(1) Set the rules early and stick to them: Customers will often have their own credit policies, such as paying after 45 days. If it is your policy to only extend credit for 30 days you need to decide whether you want to play by your customer's rules or pass on the business.
Establish the terms on which you will offer credit and then reinforce these by adding binding terms and conditions to your quotes and invoices. When dealing with new customers, ask for credit references, or carry out credit checks.
If you invoice and accept payment for goods and services after they have been provided, establish your credit terms with the customer and make sure that they agree to them.
You also need to assess the cashflow impact of offering credit, and understand how the cost of offering credit affects your business's overall profitability.
Get a signed contract so there is no confusion. Legally binding terms and conditions may include collection terms for late payment (including interest and default charges), as well as provisions for recovering any late payments.
(2) Make it easy for customers to pay: Invoices that are easy to pay get paid faster. Offering your customers access to a range of payment options such as BPAY, credit card and direct debit by phone and internet can be accessed 24 hours a day, seven days a week making it easier for bills to be paid.
And provide invoices on time. It’s courteous and good business.
(3) Monitor your accounts receivables on an ongoing basis: Having a solid process in place to track accounts receivable is vital. This includes monitoring invoices as they head towards the end of the standard 30 day payment term. A polite reminder should be mad immediately after the 30 day term and then ramp up the pressure as the delays increase.
(4) Stop credit extension on overdue accounts: Although it is tough to do, particularly if you deal with big business, you must stop extending credit to customers with overdue accounts. If you've done the work or supplied the goods, you're entitled to be paid according to your payment terms and conditions
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